Privately owned, Italian cruise super-brand MSC Cruises is to become the first among popular commercial cruise lines to open a dedicated Canadian brand presence on May 1, 2019.
Expect a 15-member staff roster and dedicated content and pricing for the Canadian marketplace to commence near-imminently in English with French language to follow.
Canadian passengers can already get Canadian dollar rates by packaging their MSC cruise with Sunwing, but there are limitations to such packaging when it comes to advance purchase of drinks packages and the like.
Watch this space for updates on the consumer space!
Canadian Brand presence. So, focused on the cdn traveler? Interesting. Is this like NA coffee chains opening more stores in Asia?